The PSI, the Advertising Specialty Institute® (ASI) and Sourcing City announced the joint formation of PromoAlliance. The goals of the international alliance for the promotional products industry include introducing best practices, developing fresh market concepts, explaining new marketplaces and fostering education. All PromoAlliance founding members are committed to the efficient and effective distribution model of suppliers providing products and services to distributors and distributors serving as the sales channel to buyers of promotional products.











