Services
We are specialists for:
In addition, we offer consulting services . After all, employing market leading technologies alone does not suffice to increase the performance of your online activities. Only with service, support, know-how and experiences will you enjoy long-term success and a genuine edge.
Search engine optimisation (SEO) for the right click
We optimise websites for a better ranking in the hit lists of the relevant search engines. A high ranking in Google or Yahoo! will generate more traffic on your website, thus creating the ideal preconditions for increased turnover. We always aim at a placement in the first page of the search engine.
Our service offer comprises:
- SEO analysis
- Website optimisation
- Professional link management
- Consulting with regard to investment decisions
Search engine marketing (SEM) / campaign management
Both Google AdWords and Yahoo Search Marketing pursue a success-related business model: You pay for each single click. We help you to invest your budget in a more targeted manner by developing intelligent bidding strategies together with you.
Our initial question is: Which search keywords yield a particular efficient profit, i.e. a high conversation rate at optimal use of the budget?
As in many cases SEM makes up only a small part of your online campaign, we take a holistic approach towards your campaign management in order to increase your return on advertising spending (ROAS) and to maximise the qualified traffic on your site. Our service offer comprises:
- Identification of effective search keywords and combinations thereof
- Development of advertising copy for your advertisements in Google etc.
- Automated adjustment of cost per click (CPC) after professional consulting
- Optimisation of all components of your campaign including your landing pages
Web analytics for a deeper insight
Where did your visitors come from before arriving at your site? Where will they go after having clicked through your pages? Which sections of your website are frequented most? And what are the contributions other marketing channels such as your newsletter, e-mails or affiliate marketing are making to your success?
In the course of our web analytics, we measure the performance of your online marketing campaigns, thus making user behaviour transparent: Multiple visits are quickly spotted, the marketing activities used are identified, and conversions allocated. Our service offer comprises:
- A 360° view of all your data
- Consideration of all relevant search engines: Google, Yahoo!, MSN and Miva
- Tracking of multiple visits and conversions achieved by all marketing channels (natural and paid search, comparative campaigns, e-mail campaigns, banners, affiliate marketing)
- High-performance, visually aided reporting
- Simple integration with your CMS system
Consulting as the key success factor
No matter whether it is about search engine optimisation, search engine marketing or dedicated web analytics: The use of market leading technologies alone will not suffice to increase the performance of your campaigns or Internet appearance. Only service, support, know-how and experiences will bring forth long-term success and provide you with a genuine competitive edge.
Our consultants regard themselves as your personal partners in the strategic planning and implementation of your online marketing activities – be it in regard to challenges in connection with your Internet appearance, to creative solution proposals, to specific know-how concerning the promotional products industry, or to analysis, reporting and optimisation of your online business processes.
We offer tailored seminars and trainings in online marketing and consulting, empowering you to make more effective use of your collective know-how to increase turnover and profitability. In all this, transparency is key: Mutual confidence is the prime prerequisite for a successful collaboration.
