The hall for small companies to make a grand entrance: PSI with innovative overall concept for HALLE13


Generous space and a fresh exciting appearance: this is how HALLE13 presents itself at the 50th PSI, the Leading European Trade Fair of the Promotional Products Industry, from 11 to 13 January 2012 in Düsseldorf. On a large area of about 2000 square metres, start-up companies, creative businesses and inventors will present themselves.

"With the totally new concept for HALLE13 we want to stimulate innovation in the industry and draw attention not only to the international key players but also to the innovative power of young, innovative companies and inventors", says PSI Director Michael Freter. The large-scale project was also made possible by working together with strong partners such as the Federal Ministry of Economics and Technology, and by cooperating with design academies, the PSI Design Team and other renowned partners such as the iENA inventors trade fair in Nuremberg. All these partners will also be present in the hall with a stand and provide information about their work. HALLE13 is not just about products, it also imparts background knowledge: For instance, the entire value chain relating to a promotional product is displayed. Under the motto of "Meet & Greet" the hall will also be a platform for experts to meet and exchange views.

Young Innovative Companies Forum

Anybody looking for new product developments has come to the right place at the Young Innovative Companies Forum - a joint stand at PSI which is receiving funding from the Federal Ministry of Economics and Technology (BMWi) for the fourth time and was expanded due to the large demand for the 2012 fair. Under the grant programme, young small and medium-sized companies receive funding to assist them with their trade fair presentation. The Federal Ministry of Economics supports trade fair participation at a joint stand where only companies receiving a grant will present themselves. Up to 80 percent of the cost of stand rent and construction are borne by the Federal Ministry of Economics. Eligible for a grant are small companies that have been in the market no longer than ten years, have fewer than 50 employees and an annual turnover of no more than 10 million euro. With the grant programme, the Federal Ministry of Economics and Technology aims at supporting the marketing of innovative products.

Cooperation with Inventors Trade Fair

The centre piece of the cooperation with the iENA inventors' trade fair is the grant of a PSI product sponsorship to iENA inventors. At this year's fair, all iENA exhibitors have the possibility of qualifying for a product sponsorship which will be granted at the PSI Trade Fair 2012 in Düsseldorf. The Nuremberg iENA will be the patron for the PSI product sponsorship. Furthermore, a PSI inventors' award for inventions with an affinity for promotional products will be set up. Interested iENA exhibitors can also present their inventions for the promotional products industry at a joint stand in HALLE13. The aim is to support unusual and creative new products that are suitable for the demanding and fast-paced advertising industry on their way to market.

Product presentation of a special kind: THE WALL

The offer in HALLE13 is complemented by a completely new option for individual product presentation. THE WALL is the name of a wall measuring about 100 metres, where exhibitors can book different kinds of display cases to perfectly stage outstanding products. For items which derive their effect predominantly from touch, there are so-called "feel stops", where visitors can experience the exhibits with all their senses. Furthermore, each product is assigned a QR code with detailed product information. All product information will be linked to the Product Finder 2.0 at the beginning of the trade fair. A window at THE WALL is available to exhibitors upon application. Many companies have already lodged their application - successful applicants who will be on show at THE WALL with their products in January include: Prodir S.A., Spranz GmbH, Gustav Daiber GmbH, Stilolinea Srl, Troika Germany GmbH, Ritter Pen GmbH, Koziol »ideas for friends GmbH, BRISA Entertainment GmbH and Ballograf AB. At the Internet page more information on all exhibitors and activities in HALLE13 as well as an overview of all THE WALL products is available.

For the 50th PSI anniversary, there will be a special offer exclusively for first-time exhibitors at the fair: The HALLE13 Package including extensive PSI marketing activities at a price of
€ 1,795.00 plus VAT. Full information on the package is available on where it can also be booked directly.

50th anniversary at PSI stand in HALLE13

The anniversary celebrations will take place at the PSI stand, also in HALLE13. It will have a Sourcing, Online and Rebooking Lounge as well as a catering area with a "50 years of PSI Fair Cocktail Happy Hour". A tombola with prizes such as iPads or iPods completes the offer at the PSI stand.  

About PSI - Leading European Trade Fair for the Promotional Products Industry

PSI in Düsseldorf is the leading European trade fair of the promotional products industry and takes place for the 50th time from 11 to 13 January 2012. On an area about the size of five footfall pitches (2011: 35,000m²) promotional products professionals get an overview of the trends and innovations in the industry. In addition, there will be special shows and zones picking up and expanding on themes such as application of promotional content, printing and finishing techniques. The PSI fair regularly attracts between 16,000 and 19,000 plus international visitors to whom 849 exhibitors from 30 countries presented themselves in 2011.

The PSI network is the most important of its kind in the promotional products industry internationally. At present it counts about 7,000 promotional products manufacturers and distributors among its members. PSI offers extensive marketing possibilities to manufacturers, and appropriate product sources to distributors.

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Dr. Mike Seidensticker Nadine Lente
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