PSI Journal Issue 05/2012

PSI Journal Issue 05/2012

Identifying and coping with corporate crises

This year, credit bureaus in Germany are reckoning with up to 40,000 bankruptcies. Of those companies affected, roughly two-thirds will have to go down the bitter path of total bankruptcy. Apart from the economic cycle, homemade mistakes are usually what sound the death knell for these enterprises. If the problems are identified early on, they can still be overcome. Promotional product companies which have encountered economic difficulties due to the crisis can benefit from this article.

 

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Promotional product guide




Messages on the go

Whether it be luggage, bath mats or cameras, products related to holidays are gladly offered by the industry. After all, when travelling there is a positive attitude which creates a fertile soil on which advertising can have an optimal effect. In our current cover story, we introduce you to popular promotional messengers for travelling. In addition, we present new products from the category of "Health and Fitness".

In short

Dynamic industry

The promotional products industry is a small universe in itself. Every distributor and supplier who travels across the country with road shows and trade fairs knows this. They are all one big family; everyone helps each other when setting up a stand or keeps an eye on a stand during short breaks and celebrates together in the evening. We, the editors of PSI Journal, visit numerous in-house trade fairs each year and, wherever we go, we know each other and feel at home immediately. If we tell our acquaintances and friends of this phenomenon, everyone thinks it is good, but they cannot really imagine it. Perhaps because this close, fruitful and friendly cooperation does not exist in other industries. Whenever we report about numerous in-house trade fairs, as in the current April issue, we are acutely aware of the vitality and uniqueness of our industry. So let's maintain the openness, curiosity and creativity that create this unique atmosphere!

 


Archive of topics

 

Concise knowledge of promotional products

Welcome to the Archive of Topics of the PSI Journal. Here you will find in-depth know-how for your promotional products business, the latest information on markets and companies as well as issues affecting our industry: whether it be REACH, brand protection, product safety or finishing techniques, use our archive as a source of information and practical advice.


Fokus

Portrait

Unternehmen

Mediadata

Portrait

Ralf Rühlemann: "Everything must make sense"

When Ralf Rühlemann joined his father's company Kasper & Richter in 1986, he had already lived in the USA for ten years where he completed his studies, and gained work experience in Germany. Gradually he further developed the product portfolio of the manufacturer of fine mechanical precision instruments: Today the traditional enterprise supplies quality instruments for measuring and counting, optical products, travel accessories and products for outdoor and fitness.

Company


mt products GmbH: The special touch



Lexon S. A.: Art for everyday life



Lunari Outdoor, Werbemittel &
Verlag GmbH: Versatile product innovations

Contact

The sales team of PSI Journal

As a trade journal for the international community, the PSI Journal is the ideal platform for target group specific marketing. Here is where your brands and products gain maximum attention. The sales team will explain your promotional opportunities and advertising rates.

the contact persons


The editorial team of PSI Journal

Would you like to introduce new products, provide information about the services of your company or do you have a topic that you would like to know more about? Then contact us! We will advise you on how we can make your presence in the PSI Journal effective.

the contact persons



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